Abstract

The paper examines the export potential of Indian basmati rice in the global market using secondary data and statistical techniques including average, standard deviation, coefficient of variation and Compound Annual Growth Rate. The study finds an increasing trend in India's basmati rice exports and identifies Nepal, Bhutan, Comoros, Indonesia and Bangladesh among the countries showing high growth in imports from India. It recommends greater incentives and stronger demand promotion for Indian basmati rice exports.