Industry 4.0 and Environmental Sustainability: Consumer Preferences in Tech-Enabled Markets
Arthamimansa
Research Journal| Publication Type | Journal Article |
|---|---|
| Publication Year | 2024 |
| Author(s) | Ity Sahu , Himanshu Khatik |
| Journal Name | Arthamimansa Research Journal |
| Volume, Issue | 1 , 16 |
| Article Type | Research Paper |
Keywords:
Industry 4.0, Sustainability, Consumer behavior, Digital marketplace
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Abstract
This paper explores how Industry 4.0 technologies influence environmentally sustainable consumer behavior.