Arthamimansa – Research Journal

Industry 4.0 and Environmental Sustainability: Consumer Preferences in Tech-Enabled Markets

Arthamimansa
Research Journal
Publication Type Journal Article
Publication Year 2024
Author(s) Ity Sahu , Himanshu Khatik
Journal Name Arthamimansa Research Journal
Volume, Issue 1 , 16
Article Type Research Paper
Keywords: Industry 4.0, Sustainability, Consumer behavior, Digital marketplace

Abstract

This paper explores how Industry 4.0 technologies influence environmentally sustainable consumer behavior.